
Important lesson for marketers worldwide.
“If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen (you need to speak my language).”
- Willy Brandt
via +Guy Kawasaki.

“If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen (you need to speak my language).”
- Willy Brandt
Vive La Difference!
When others zig it's time to zag. When the world around you says no, it's time to say YES! You can follow the sheep, or you can get the flock out of the way, go off on your own and find a way to stand out from the crowd. To get noticed. To be the greatest at whatever you choose to be great at.
After all, it is much better to be seen, and not part of the herd...
- Hugh MacLeod.
A book so important we refuse to charge for it. Julien Smith has delivered a surprise, a confrontation, a book that will push you, scare you and possibly stick with you for years to come. The idea is simple: your flinch mechanism can save your life. It shortcircuits the conscious mind and allows you to pull back and avoid danger faster than you can even imagine it’s there. But what if danger is exactly what you need? What if facing the flinch is the one best way to get what you want? Here’s a chance to read the book everyone will be talking about, before they do. What are you afraid of? Here's how to find out.You can download this Kindle eBook for free in Amazon.
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