
Important lesson for marketers worldwide.
“If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen (you need to speak my language).”
- Willy Brandt
via +Guy Kawasaki.

“If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen (you need to speak my language).”
- Willy Brandt
Vive La Difference!
When others zig it's time to zag. When the world around you says no, it's time to say YES! You can follow the sheep, or you can get the flock out of the way, go off on your own and find a way to stand out from the crowd. To get noticed. To be the greatest at whatever you choose to be great at.
After all, it is much better to be seen, and not part of the herd...
- Hugh MacLeod.
"Google was late to search.
Facebook was late to social networking.
Apple was late to the MP3 Player.
Where would we be if they listened to
everyone who said they were too late?
It's never too late.
Just do it better."
TNW - The Next Web - We were late too
"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."
— Steve JobsVia Presentation Zen